This tool enables users to manage their contacts and automate email campaigns using a simple user interface. The email marketing feature allows users to create personalized newsletters and messages targeted to their customers’ interests, using segmentation and workflows to automate marketing. The software’s smart CRM with email and sales automation keeps customer data organized in one platform. Moreover, users can message their customers at important times, using powerful email sequences tailored to individual products and buyer behaviors. Users can create effective custom templates with emojis, animated gifs, file attachments, and custom HTML, and A/B test email subject lines to improve open rates. Users can also customize follow-up messages with promo codes, personalized recommendations, or helpful information about their products, using custom images, variables, and file attachments.