AMZ keyword tracking is essential to the success of any e-commerce company. It enables users to track and monitor their product rankings and competitors’ ratings on target keywords. Historical rankings can be viewed, allowing for comparisons and analysis of improvements or deteriorations over time. The tool provides valuable data for further analysis, including comparison with competitors’ search terms. In addition, the software offers feedback monitoring for Amazon product reviews, detecting new critical and positive reviews, reviews removals and changes, and critical reviews upvoting. Instant review alerts via email allow for immediate issue handling to improve brand reputation management and provide customer insights on how to improve products. The tool also enables analysis of competitors and their product features, influences clients’ purchasing decisions, and has a direct impact on sales.